Welcome to my new blog!

Hi Everyone!

Welcome to my new blog - Mark.IT. For the next several months, I will be writing about marketing as it relates to the healthcare industry, and more specifically how healthcare providers can use content marketing to better reach their target audience with more relevant content.

So what is content marketing? In short, content marketing is any marketing that involves the creation and sharing of media and publishing relevant and valuable content in order to gain and keep customers. You're probably wondering, "how is that different than any other form of marketing?" The key words in that definition are "relevant" and "valuable." In order to capture the attention the attention of a new customer, you need to show them something that is important to them or that they need. That's where content marketing comes into play. Content marketers focus on figuring out what the audience will want to hear and what will get their attention.

Follow along with me every week to learn more about how content marketing can change the game for healthcare providers.