3 Books to Improve Your Marketing Content

Knowledge is power. And where does knowledge come from? From learning and absorbing new ideas from things around you: people, images, books, etc. Everything we know we learned from someone or something else. We learned to speak by listening to others talk. We learned to ride a bike and drive a car from others teaching us. But once we learn all of the basic things, how do we learn more advanced things? By reading.

Marketing is a complex and constantly changing field of study. New trends and new media are introduced everyday. Because of this, marketers need to learn from each other. Reading books, like the following three, from experienced experts is the best way to help craft your skill. If you're in the market for a new book to read, consider of these three!

1. Hey Whipple, Squeeze This: The Classic Guide to Creating Greats Ads by Luke Sullivan

Not only does Sullivan's book cover every aspect of advertising, from TV to radio to print and beyond, it also talks about several topics related to marketing, like a brief history and explanation of why you should want to get into marketing. But what makes his work truly awesome, is Sullivan's funny and witty way of writing. If you didn't catch it, the title itself is a jab at old Mr. Whipple from the Charmin commercials. This is not just another hum-drum, textbook style piece. This is the type of book that you actually want to read.
"Hey Whipple" has been rated 4.6 stars on Amazon.com with customer testimonials calling it their "marketing/advertising bible." According to Heywhipple.com, this book will "help sharpen your writing chops, unleash your creativity and raise the level of your work whether you're new to the business or a practicing professional. "

2. The Doodle Revolution: Unlock the Power to Think Differently, by Sunni Brown

Admit it. When you were younger and daydreaming during class, you drew little doodles on the side of your notes. Whether they were hearts, animals people, etc., those doodles were an expression of your creativity. Now think yourself, when was the last time you doodled? According to Sunni Brown, it should be more often. 

In her book, Brown explains why doodling should be viewed as "one of the most powerful, practical and pleasurable tools" available to us and everyone can and should use doodling to "unlock the power to think differently." Customers on Amazon.com rated this book 4.4 stars, saying "this is the real deal."

3. Difference: The One-page Method for Reimagining Your Business and Reinventing Your Marketing, by Bernadette Jiwa

Although not specifically a marketing book, "Difference" is a book for all types of organizations and all aspects of business. Unlike the previous two books which discuss ways of doing, Jiwa's book talks about a new way of thing; difference thinking. As the author explains, “Difference thinking is more than the ability to connect the dots. It’s about seeing the truth, recognizing the opportunity in that truth and then acting on it. You need to learn how to see the dots and understand the significance of connecting them before you can begin.”
Rated 4.5 out of 5 stars on Amazon.com, "Difference" customers call this book "refreshing."