Yes, you read that correctly - The Physics of Marketing. Now I know what you're thinking, "How in the world are these two things possibly related?" Just hear me (and Dan Cobley) out here.
A lot of non-marketing people think that what we do is easy work. That we just throw words and pictures together into a pretty, catchy advertisement. But in reality, marketing is much more than that. There are techniques and strategies to be learned about marketing. There is research involved in finding the right audience and sending them the best message through the right media. There is analyzing being down around every corner to determine effectiveness. Good marketers know these things, study them and are constantly working to perfect them.
So in many ways, like physics, marketing is a science. There may not be perfect equations or constant truths. But, there are several theories that can be taken from physics and directly applied to marketing. Watch Dan Cobley's video below to see what I mean.
A lot of non-marketing people think that what we do is easy work. That we just throw words and pictures together into a pretty, catchy advertisement. But in reality, marketing is much more than that. There are techniques and strategies to be learned about marketing. There is research involved in finding the right audience and sending them the best message through the right media. There is analyzing being down around every corner to determine effectiveness. Good marketers know these things, study them and are constantly working to perfect them.
So in many ways, like physics, marketing is a science. There may not be perfect equations or constant truths. But, there are several theories that can be taken from physics and directly applied to marketing. Watch Dan Cobley's video below to see what I mean.
Now, I wouldn't recommend everyone go start some new science experiments, but think about how this theories can effect your business's marketing and brand image. Are there things you could change based on what you've learned? If they are easily changeable, try something new and analyze the results. Who knows, you could be the next Bill Nye of marketing!
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