If you're reading this post, odds are you have at least one (if not several) social media accounts. You might in follow or like a couple of your favorite companies or brands. Have you ever seen or participated in a marketing campaign of theirs?
With the popularity of social media, tons of companies are stepping up their social media marketing game. Here are three recent campaigns that have gone viral and gained the company a lot of attention. Have you seen or participated in any of these?
1. McDonald’s and Taco Bell’s War on Breakfast
In the world of fast food breakfast sandwiches, McDonalds and Taco Bell have been going head to head to prove once and for all who has the best breakfast sandwich. Taco Bell started the feud with a series on ads starring real-life men named Ronald McDonald who claim to love Taco Bell’s breakfast. McDonald’s in retaliation post the following photo on their Facebook page. In the photo, a Ronald-style clown is petting a Taco Bell former mascot Chihuahua with the caption, “Imitation is the sincerest form of flattery.” The light-hearted nature of this feud has attracted tons of comments and debates for some serious audience engagement.
2. Doritos #CrashtheSuperBowl Campaign
Every year, Frito-Lay invites customers to create their own Doritos as and each year, at least one (oftentimes multiple) fan-made commercial is aired during the Super Bowl. Not only that, but Frito-Lay offers bonus prizes of $400,000-$1 million for any ad that scores a place on the USA Today Super Bowl Ad Meter.User generated content campaigns like #crashthesuperbowl allows brands to get more awareness, exposure and impressions while also letting customers voice their opinions and experiences. It’s a win-win!
3. Always’ #LikeAGirl on Youtube
One of the top 10 YouTube ads of 2014, this campaign took an emotional look at what it means to do something “like a girl” from the perspective of boys and girls of different ages. The campaign asks “When did doing something “like a girl” become an insult?” encourages viewers to rewrite the rules. Since its debut in June of 2014, the original video has had over 59 million views and was advertised during the recent women’s World Cup. Always has also created a follow-up video with a similar message. See the video below.Great content marketing is all around us. From funny super bowl commercials to heartfelt YouTube ads, all it takes is a touching story, a funny feud, or fan engagement to make a campaign really stick.
Doing marketing based on social media is a new trend and this this trend is so much. Using this platform marketer can easily achieve their goal. Social media marketing can give the opportunity to inform your targeted audience about your business.
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