6 Buzzwords Every Content Marketer Should Know and Use

After recently having an interview for a new marketing position, I realized something: for every job or career field, there are certain words that make people's eyes pop with excitement. Terms and phrases that trending in the industry or jargon that every expert should know and use correctly. For example, when chatting with this interviewer, terms like marketing automation software, click rates, and user generated content really got him going.

So I thought to myself, what are some words related to content marketing that create the same sort of excitement? What are phrases that I would want to know before going into a position related to content marketing?

Here are six content marketing related buzzwords that might get your interviewer's attention:

1. Storytelling

As a marketing tactic, the term storytelling is based on the idea that people remember information and connect with products and brands better when it is told as a story rather than presented as a list of facts. Take a simple product like Kleenex for example. Their advertisements aren't 60 secs full of stats about what the tissue is made of, how it's manufactured or how many tissues are in a box. Instead they tell a story of little boy too sick to play in the snow with his friends. That is until he uses Kleenex and his nose begins to hurt less. That kind of story will resonate more with mothers of sick children.

2. Storyscaping

Similar to storytelling, storyscaping is a new marketing approach that brings together the power of stories with the excitement experiences to create immersive worlds where brands and consumers connect. By using Storyscaping, brands can move beyond making ads and into creating worlds where their story becomes part of the consumer’s story. One way companies do this is through user generated content and marketing campaigns.

3. Tailored Content

All marketing content should be segmented, personalized and tailored to exactly what your target audience wants to hear. This seems like a no-brainer but many companies don't utilize this as much as they should. Simple data mining and analysis will help to give insight on what types of content and text your customers want to see.

4. Holistic

A holistic marketing strategy is developed by thinking of the entire business entity, not just the one division or product you are marketing. This helps to create a cohesive message of the business and it's goals to its customers and community. Holistic marketing can be challenging, especially for larger companies, but in the long run, a well planned, comprehensive message will resinate more effectively.

5. Relationship Marketing

This type of marketing activity is focused on creating long-term and trusting relationships with customers. Fostering and maintaining customer relationships is more than just checking in on past customers every once in a while. Customer profiling, analyzing buying patterns, maintaining purchase records and fielding complaints or questions is all part of creating a loyal customer.

6. Sticky Content

No, I don't mean physically sticky like covered in honey and gum, but the same idea applies. You want your marketing message and brand to stick with the potential customer long after they've seen your ad in a way that they'll easily recall it. For example, whenever you hear "ba da ba ba ba," you'll automatically finish it with "I'm loving it."

Next time you're in an interview and discussing content marketing, or even marketing in general, work some of these terms into your responses. You might just impress the interviewer enough to land the job!