A Page from the History Books – Content Marketing

Contrary to popular belief, content marketing has been around longer than you would think. In fact, in 1895, John Deere launched the magazine The Furrow, providing information to farmers on how to become more profitable. The magazine, considered the first custom publication, is still in circulation, reaching 1.5 million readers in 40 countries in 12 different languages. Content marketing’s popularity has only recently come into the spotlight since the rise of social media made it a necessity for all companies.

Content Marketing Institute has researched and compiled a timeline of the evolution of content, from The Furrow in 1895 to content marketing today. Check it out!

Marketing is impossible without great content. Regardless of what type of marketing efforts you use, content marketing should be an essential part of your process, not just an add-on.